Preparing for The Video Shoot


This guide will help you prepare for our upcoming video shoot, and explain the basics of the process behind it. We know it can be uncomfortable having a big camera lens (or two!) staring at you, so hopefully this guide will take off some pressure!

1. What do I need to do?

We will be recording your conversation with the interviewer, so essentially, all you need to do is talk to them. There will be two cameras, and we will either get you set up with a lapel microphone, or place an overhead microphone to capture your answers. The footage will be edited, so at any time you're welcome to pause, restart, ask for clarification, etc., as you need.

2. What to wear: light-colored shirt, and no patterns.

Unless otherwise specified, we recommend dressing up as you would on any other day at work, perhaps when you know you will meet with clients. The goal is for you to feel as comfortable as possible. The only restrictions are: wearing white, and wearing clothes with small patterns. We're not just making up these recommendations though! White clothes, when lit up under video lights can get pretty bright, therefore having to lower the brightness on the camera, which in turn causes everything else to look very dark. Also, small patterns cause a visual effect known as a "Moiré pattern", that can be very distracting, and make your clothes look like they're vibrating, with even the slightest movement.

3. Have a conversation.

The purpose of the interview is to get your opinion on a specific topic. Don't think of it as a test, but rather as a conversation in which you explain what you know to a friend. The interviewer won't ask you anything you don't know (and if they do, we won't use that!).

4. Can you say that again?

While this question usually means the interviewer didn't quite hear or understand what you said, in this case, it most likely means you have touched on a great point, and would be even better to get a second take of your comment. The first reaction is to think "oh no, what did I say wrong?", but what we're after is for you to repeat the same idea, which normally comes out in a more concrete, simpler sentence the second time around --and those are the best ones we're after!

5. Start your answers with the question.

Since the interviewer's voice will not be heard in the edited video, it is very useful for you to provide some context at the beginning of your statement. This can take a few takes to get used to, and we may need to remind you to do this, but know it's in everyone's best interest! For example, starting with: "It was located at 102 Pike street" wouldn't be as clear as saying: "Our first store was located at 102 Pike street". Of course, when someone asks: "Where was your first store located?", it's strange to answer with "Our first store was located...", but after a couple sentences it will be second nature.

6. You can ask questions, too!

If you have any questions about the process, before or during the video shoot, don't hesitate to bring it to our attention. We'll be happy to help and make this experience as natural as possible. You can email your questions to Jorge Escamilla ( and we'll get back to you.