Marketing Video Checklist
Here is a useful list of the most popular types of videos for Online Marketing. The list also includes ratings for each type depending on their best audience or funnel stage. Use it as a checklist, to cover all your bases, and if you find a good area to create new video content, Let's Make a Video!
| Video type | Ideal for... | |||||||
| Awareness | Interest | Research | Evaluation | Support | Community | Updates | Upsell | |
| Company overview Great for "about us" section on website |
OK | Best | Best | OK | ||||
| Mini Success Story Great to create brand validation with many of these |
Best | Best | Good | OK | Good | OK | ||
| Mini feature demo Great for technical audiences to get excited |
OK | OK | Best | Good | Good | Good | ||
| Video "ad" for Facebook An ad by content only, showcase in 15 sec. |
Best | Good | Good | OK | OK | |||
| Video banner Make a website look good [good re-purpose candidate] |
OK | OK | OK | Best | Best | |||
| YouTube channel trailer Bring more people to your channel |
Best | Good | Best | |||||
| Thought leader feature Generate buzz around people and ideas |
OK | OK | Good | Best | Best | Best | OK | |
| Explainer video Complex made simple through narrated animation |
OK | Good | Best | OK | Best | Best | ||
| Event recording excerpts Reuse event content on your website/social |
Good | Best | OK | OK | Best | Best | ||
| Animated infographic Jump into industry/vertical/topic conversations |
Good | Best | Good | OK | Best | Best | ||
| Presentation video Makes great event or sales meeting opener |
Best | OK | OK | Best | Best | Best | ||
| Website welcome video A little company, a little products. say hi |
Good | OK | OK | Good | Best | Good | OK | |
| Animated gif for email Until video embeds are supported on email, gif |
Best | Best | Best | OK | ||||
| Video blog series Keep your readers (viewers) engaged |
Best | Best | Good | Good | Good | Best | Best | OK |
| Product overview Great in hero banners for product pages |
OK | Best | OK | OK | OK | |||
| Case study How has a certain product made a difference? |
Best | OK | Best | Good | Best | |||
| Customer testimonial What customers are saying about you[r product] |
OK | Best | Good | Best | Best | |||
| Top 10 Features Great dive into product/service |
OK | Best | Best | OK | OK | Best | ||
| Product tour series Expand on your top 10 (or top 5) features |
OK | Best | Good | OK | OK | Good | ||
| Product demo Show your product capabilities right off the bat |
OK | Good | Best | Best | OK | |||
| Event recording Let non-attendees in on the latest news |
Good | Best | OK | Best | ||||
| DIY ideas/How-to series Share the wealth |
OK | OK | Good | Best | Best | Best | ||
| Usage examples How to use your product (in unconventional ways) |
OK | Good | Best | Good | Good | |||